Florham Park History
As seen in the Florham Park Centennial Book
by Eleanor Weis
Although we are celebrating our 100th year as the Borough of Florham Park,
this community's history goes back in time to 1708. That year, young John
Campfield of Newark ventured west on horseback
and settled here, on what is
now Hanover Road, with only Lenni Lenape
Indians as his neighbors. At about
the same time, John Hopping arrived from
Elizabethtown with his family, a
daughter and eight sons, all of whom settled
here.
The growing settlement was always a legal part of a larger township; first
Whippany; then Hanover Township (1718)
which ran from the Passaic to the
Delaware River; then Chatham Township
(1806) until Florham Park was
founded on March 20, 1899.
From 1708 to 1899, the settlement here was known by many different names.
Hoppingtown was the first, due, I'm sure, to the numerical superiority
of John
Hopping's eight sons and their progeny.
In 1802, the townspeople, seeking a
fresh image, chose the name Columbia.
When the population reached 350 in
1877, the people changed the name to Afton
(from the song "Flo Gently Sweet
Afton") so they could have their own post
office. It opened April 7, 1879 in
George Lanning's store at 195 Ridgedale
Avenue. Lanning was the first
Postmaster.
After the Revolutionary War, which visited great hardships on the people
here, the little settlement grew into a prosperous farming community. Broom
corn
became a staple crop and almost every
farm house was turned into a broom
factory during the winter months.
High quality brooms became our trademark and the doorsteps of Newark, New
York City and Trenton, as well as the surrounding rural areas, were swept
clean with Hoppingtown brooms. As a matter
of fact, Hoppingtown was better
known as Broomtown around the end of the
18th Century.
In the first half of the 1800's, flat wire brooms were made here with such
enthusiasm that for a long time they brought
more money into the lower part of
the County than any other branch of business.
Obviously, the farmers of
Columbia were great entrepreneurs.
From 1770 to 1870, the second most prosperous industry here was the making
of whisky, rum, and hard cider. At first, the stills were operated by the
preachers to augment their meager salaries.
Liquor was considered to be one
of the good creatures of God and was used
by the people generally.
By 1840, according to James H. Woodruff, a prominent resident of Columbia
and a deacon of the Hanover Presbyterian Church, "drunkenness in and out
of the Church was the greatest sin of the times." The whole community,
with rare
exceptions, were unwittingly being trained
for drunkards. Though they
lamented drunkenness and despised the
drunkard, they were filling up the ranks
themselves. In 1870, this problem was
solved when Chatham Township,
including Columbia, voted to go "dry,"
in spite of much lobbying by the large
liquor companies.
A few years after the "dry" vote, John Whitehead in his book, The Passaic
Valley, N.J., described Afton as "a quiet
peaceful neighborhood, where are
lived contented lives and where the saloon
is not permitted to open its doors
and invite the unwary to scenes of vice
and dissipation. The people are moral,
industrious, church going, God fearing,
and law abiding."
By 1890, although farming was still prevalent here, other industries were
flourishing. Edgar Hopping, the White
Brothers, Arthur Ruzika, Charles Totty,
William Vert, Frank Abrahamson and others
had hundreds of thousands of
square feet of greenhouses filled with
roses which they shipped around the
world.
A prosperous paper box factory on Greenwood Avenue run by Florham Park's
first Mayor, Jesse S. Keys, produced 50,000 boxes a day. A carriage-making
business started in 1880 and operated
by William Tunis, became one of the leading industries after the turn of
the Century. The Hancock Cider Mill and
Nathan Felch's dealership in McCormick
& Deering farm equipment, all
prospered in this bustling community.
During the last two decades of the 19th Century, the southeastern part
of
Morris County became an attractive vacation
resort for New York's high
society millionaires. Although Morristown
was the hub of their extravagant
estates, Afton attracted the Hamilton
McKeon Twomblys who were reported
to be worth $70,000,000. The Twombleys
were the center of the lavish social
life of the 200 millionaires who made
Morris County their home during the
spring and fall seasons.
Hamilton McKeon Twombly and his wife, Florence Vanderbilt (frequently
referred to as the "uncrowned dowager
queen of American Society"), built
their 100 room mansion on 840 acres
in Afton. Although the entrance to the
estate "Florham" was in Madison,
all of the buildings, the 750 acre farm, the
gardens, and the greenhouses were
in Afton. Today, the mansion and
surrounding buildings belong to
Fairleigh Dickinson University and the farm
area to Exxon Research.
In 1883, before the Twomblys settled here, Dr. Leslie D. Ward, a Newark
millionaire who was born in Columbia
in 1845, purchased over 1,000 acres of
rolling hills in Afton and built
a summer home here. It burned in 1895, and he
replaced it with a lovely three
story stone mansion which in later years became
Braidburn County Club, forerunner
of Brooklake Country Club.
Dr. Ward, who helped establish the Prudential Insurance Co., lived quietly
on his "Brooklake Park" estate where he had a 12 acre lake for boating
and
fishing, a farm, and hundreds of acres
of virgin forests where wild game was
plentiful. Dr. and Mrs. Ward did not participate
in the high flying social
activities of the New York "400". Both
the Wards and Twomblys opened parts
of their estates to the public.
These two very different millionaires were supporters of many town projects
but they felt their Chatham Township property
taxes were too burdensome.
The Twomblys actually paid $7,802, including
the County Tax of $3,839, and
the Wards who were only taxed on the private
part of their estate, paid $656,
with $317 going into County coffers. Looking
for a better deal, they petitioned
the State of New Jersey to create their
"own" town. The Governor signed the
bill making the Borough "legal" on March
20, 1899, and the Mayor and Council
met that same night. "Where had these
local office holders come from, you
might ask?" Before the Borough was even
created, the eager residents of
Afton, after much politicking, nominated
and elected a bi-partisan mayor and
council that were destined to serve as
the only illegal government the Borough
would ever have.
The name the residents chose was a blend of Florence and Hamilton
Twombly-"Florham"-and "Park" came from
Dr. Ward's "Brooklake Park". The
Twomblys, to celebrate the acceptance
of this name, opened "Florham" to the
people of the Borough for a feast, fireworks
and music on July 4, 1899. Over
600 people attended, eating food fit for
royalty and watching $2,000 worth of
fireworks light up the sky.
The new Borough had a population of 800 with 170 legal voters. The assessed
valuation was $813,000, including the two estates, and the tax rate was
$1.69 per $100 assessed value. So the two millionaires apparently succeeded
in their mission to seek a better tax rate; the new Borough became known
as "the
wealthiest town with the lowest tax rate
in America." This paradise didn't last
very long however. In 1906, the County
decided Florham Park's assessments
were out of line and increased them by
100%. The shocked Council appealed
the case to the County Tax Board and won
a reduction of 50% for the
Twombly and Ward estates and a 10% increase
for the rest of the residents.
Assessment inequities continued to plague
the Borough through half of the 20th
century.
Finally, after 190 years this busy community had become an independent
Borough not withstanding that "there was
no large center of population or
shopping area, no municipal building,
no railroad, no water system, no
electricity, no telephone exchange, and
no high school." What it did have was
an active Volunteer Fire Department and
truck house; Little Red School
House; Calvary Chapel; Post Office; and
St. Elizabeth's College, which opened
its doors in 1899; St. Elizabeth's Academy,
which predated Florham Park by
many years; two stores; and all the industries
mentioned earlier. It also had a
unique population of industrious and creative
people who made Florham Park a
very special town.
In 1907, Lloyd W. Smith, a millionaire investment banker who was born here
in 1870, purchased Boxwood Hall (still standing on Smithfield Lane) and
220
acres on both sides of Ridgedale Avenue.
He ran a prosperous farm with
abundant peach and apple orchards as well
as strawberries, raspberries and
vegetables, which he marketed. Some of
his apple trees can still be found
throughout the Afton Village and Briarwood
sections of town. Smith was one
of the Borough's most remarkable citizens
and he played an important role in
both the County and National arenas.
As early as 1740, Hoppingtown had its own schoolhouse. Over the years and
through all the name changes, the frugal residents battled against every
improvement or addition to the school
system. Fortunately, in the end, the
desire for a good education always won
out.
In 1922, a building boom stunned the "old timers" after 450 acres of the
Ward Estate were sold for development. Although much of the land was swampy,
it
was touted as the "Colorado of the East"
with 435 "little estates for less than
rent."
The roaring 20s and prohibition hit the Borough with a bang and illegal
stills,
frequently located in greenhouses, flourished.
A sophisticated night club,
"Canary Cottage", originally started by
Dr. Ward's nephew, drew famous
guests from far and wide. Later, it became
part of a string of roadhouses
operated by a loosely-formed crime syndicate.
As the building boom continued, Florham
Park still maintained its rural status
with numerous dairy and poultry farms.
A wild animal farm called "Scotsward"
on Hanover Road (currently Prudential
Insurance Co.) supplied wild animals to
zoos and circuses. It also provided
considerable excitement to the community
when a huge kangaroo escaped and
startled motorists on Hanover Road after
dark.
As it grew, Florham Park gradually became a 'bedroom community' with a
majority of breadwinners commuting daily
to Newark and New York via the
railroad.
By 1956, the Planning Board's careful zoning for industrial areas began
to
attract blue chip corporations starting
with Automatic Switch, Strahman Valve,
and Esso (Exxon) Research and Engineering.
Other well known industries such
as Ohaus Scale, Prudential Insurance Co.,
Metropolitan Life, and Sandoz Data
Center made up a substantial industrial
base.
Over the years the, Borough Government, Fire Department, and First Aid
Squad were dependent on willing and able
volunteers to keep things running.
Those volunteers are largely responsible
for making this community such a
special place.
Today Florham Park has a population of 8521, exclusive of the two college
populations, and a total of 6064 registered
voters. Today, the tax assessment
for the Borough is $1,358,871,000, and
the tax rate is $1.64 per $100 of
assessed value - five cents less than
in 1899!
Florham Park, in its first 100 years, has blossomed into a well rounded
suburban community having a lovely municipal
building; an excellent library;
two well-equipped fire houses; a water
utility system; three public schools and
Holy Family School; a municipal pool;
extensive recreational facilities; and six
houses of worship. It is host to Fairleigh
Dickinson University and St.
Elizabeth's College and Academy; four
shopping centers; two assisted-living
facilities; a post office; seven banks;
and hundreds of industries, both large and
small. Most importantly, it still has
active volunteers who keep the wheels
turning and keep Florham Park a very special
place in which to live.
If you would like more information about our history, see Saga of a
Crossroads, Florham Park, available at the Florham Park Public Library
or Beck's Gift Gallery.
Drawings courtesy of Pat Longley
The Borough of Florham Park is located in the South Eastern part of Morris County and is bordered on the South by Madison and Chatham Boroughs; on the North by Hanover and East Hanover Townships; on the West by Morris Township; and on the East by the Passaic River.
First settled by the English sometime between 1680 and 1700, the community was long recognized as a prime farming area. In 1817 its bisection by the Newark and Morris Turnpike (State Highway #510) brought an influx of residents and businesses, including the making of whiskey and bricks, as well as the broom industry which gave Florham Park it's nickname of Broomtown. Once the site of two major estates, one now a private golf club and the other a suburban campus of Fairleigh Dickinson University, the 7.6 square mile Borough provides a large municipal recreation area, a private golf course and a public golf course; one municipal swim club; numerous businesses; professional office buildings; light industry and residential development. Subdivisions with split level, ranch and colonial type homes, and four condominium complexes house over 8,521 people in approximately 2,400 homes (mostly owner occupied). In recent years there has been a growth of prestige offices, research and light manufacturing in the Borough, all in carefully zoned areas.
The expanding business center contains restaurants, branch banks, a supermarket, pharmacies and numerous retail stores.
There are three modern elementary schools; Briarwood, Brooklake, Holy Family, and one middle school; Ridgedale School. High School students attend Hanover Park Regional High School or a number of private secondary schools in adjacent towns. In addition, Fairleigh Dickinson University and the College of St. Elizabeth, a private girls school, are situated on beautiful campuses in the Borough.
Five places of worship are situated in Florham Park; three Protestant, one Catholic and one Jewish. The area abounds in cultural opportunities with the Morris Museum in Morris Township, an excellent library in town and the County Library in nearby Hanover Township.
Bus service to New York City goes through the Borough and Conrail has a station in Madison, approximately two miles away, serving New York City. The new Rt. 24 makes it easy to access Newark Airport.
Many civic and social organizations help create the friendly atmosphere which is characteristic of Florham Park.
The colonial style Borough Hall is located
at 111 Ridgedale Avenue on the 70 acre Borough Complex. Housed in the Borough
Hall are the Administration, Tax, Public Works, Board of Health, Municipal
Court, Police and Building offices. The complex is also the center of cultural
and recreational activities for the Borough. The grounds contain the Municipal
Pool, playing fields, tennis courts, paddle courts, ice skating rink, Community
Center, Recreation offices, the Gazebo as well as the Florham Park Library.
Back to Index